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Making the Most of Your Real Estate Agent's Expertise

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Making the Most of Your Real Estate Agent's Expertise

Buying a new home is an exciting experience, but there is a lot that has to be considered if you want to make sure that your investment is a solid one. For example, while it isn’t required, it is a good idea to have your real estate agent hire an independent inspector to have prospective homes personally inspected for safety and condition before making an offer. Learning how your real estate agent can best help you before actually hiring an agent will ensure that the person you work with has the experience and ideas needed to get the results that you want. On this website, you can expect to find out how to find a great real estate agent and how you can best tap into the talents.

5 Ways Property Management Services Market Your Vacation Rental Property

13 September 2021
 Categories: Real Estate, Blog

Outsourcing much of the work involved in managing a vacation rental property is the best way to make this source of secondary income work for busy owners. And in a crowded vacation rental market, one of the most valuable things you can outsource to a service is marketing your property. What should you look for in a management company's marketing plan? Here are a few important ingredients.

1. Their Own Website

The management company should have a solid website and platform it uses to manage and market its client properties. Test out the website for ease of use and user-friendliness. This site should be well-maintained and kept updated so visitors always have current information. It should look and feel modern as well. 

2. Common Platforms

As a rental owner, you know the most common vacation rental platforms. Ask your property manager what their marketing strategy is for using these different services. The few primary forums are where most vacationers find rentals, so make sure your company is active in using and marketing on them. 

3. Client Referrals

Does the service reach out to clients for feedback and referrals? Word of mouth is a valuable commodity in the rental market, and you want as much good word of mouth from prior visitors as possible. A good management service has a system in place for requesting referrals, perhaps more than once, and rewarding guests who take the time to respond. 

4. Search Engine Optimization

Modern management services know all about getting higher results on internet searches. Strategies for their listings to show up on the highest page during internet searches are referred to as search engine optimization. This is a catch-all term that encompasses a variety of factors including word usage, links, engagement, and website design. Ask your management company about their work in this area. 

5. High-Quality Listings

Check out their property listings, photos, and introductions. A modern, fresh listing along with high-quality photos will go a long way to enticing today's discerning vacation rental clients. Listings should be friendly but professional, have positive energy, and highlight the best aspects of properties. 

Ready to start testing out vacation rental property management services? Take their online products for a test drive yourself. By paying attention to their marketing strategies on their website, other platforms, and internet searches as well as how well they keep clients interested, you can find a great service that will provide everything you need to be a profitable and happy owner.